Starting next week, starting up your Xbox will suddenly be different.
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Starting next week, starting up your Xbox will suddenly be different.

Jaimy Buurman
Jaimy Buurman
10 May 2026 5 min read
Starting next week, starting up your Xbox will suddenly be different.

Asha Sharma, the new head of Microsoft's Xbox division, continues to implement strategic adjustments. After partially rolling back the Game Pass price increase and ending the 'This is Xbox' campaign, the Xbox logo itself has now been modified.

New logo, new direction

Under the leadership of Asha Sharma, various UI adjustments have been implemented, including a more organized Home screen, faster navigation, improved accessibility, and a visual style that aligns better with the Xbox brand. The new glass-effect logo fits in with this: it aims to give Xbox a mature, recognizable, and timeless identity, both on consoles and within applications and marketing materials.

The logo has already been implemented on various platforms, including social media channels. As the next step, the new logo will appear on Xbox consoles. Asha Sharma personally announced this new boot sequence via various social media platforms.

FAQ

·      Why is the change to the Xbox logo important?

Tlogo update is part of a broader strategy in which Xbox is positioned centrally and returns to a mature and timeless image. Although the change is not decisive in itself, it symbolizes Microsoft's new direction.

·      What has changed about the Xbox logo?

The logo has been modernized and features a glass effect. This updated logo will be introduced next week as part of the new startup screen, giving it a prominent role in the Xbox experience.

·      How does Xbox change starting next week?

Starting next week, Xbox is introducing a revamped startup screen with the glass-effect logo.

 

Positively received logo and policy

The introduction of the new logo and its application on Xbox devices is currently being received positively. Users appreciate the revamped design and are predominantly optimistic regarding the implemented policy changes. Despite earlier doubts about Sharma’s arrival she was previously head of Microsoft’s AI department and recently brought a team of former AI managers to Xbox she has since received positive feedback within the community.

In particular, the partial reversal of the Game Pass price increase, despite the impact on Call of Duty, was received positively by users. Currently, there is a great deal of interest in the further plans surrounding Project Helix, the next generation of Xbox consoles. There is curiosity regarding whether Microsoft will opt for game exclusivity on the console or full integration between Xbox and PC. Further developments will reveal which course Sharma and the team choose.

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